Experience Distilled.
Consulting built on industry leading distilled spirits experience in the areas of on & off premise management, distillation, digital marketing, product & brand development, and more.
Managing Member
George B. Catallo is a spirits writer and consultant from Rochester, NY. His experience in the Wine & Spirits industry has spanned over 15 years and has been spread across nearly every aspect of the industry.
He was most recently with Parkway Wine and Liquor in Greece, NY as their spirits and office manager. He has also been the bar operations manager of Veritas Wine Bar at Alexander Park, an assistant distiller for a craft distillery, a supplier representative for a craft distillery, and has been a judge in numerous national and international spirits competitions. He has been involved in launching brands such as Beelzebubbles hard seltzers and Famer’s Choice vodka that was packaged in a milk jug.
He is currently the assistant editor for Artisan Spirit Magazine, where he also handles advertising sales and their biweekly newsletter and databases detailing targeted industry trends. You can also chat with him about corks while he is developing the US market for JPS Cork Group.
His favorite whiskey styles are single malts (be they Japanese, Scotch, Irish, or American) and American rye. He’s no stranger to a contemporary gin, either.
“Whisky making is an act of cooperation between the blessings of nature and the wisdom of man.”
— Masataka Taketsuru, Grandfather of Japanese Whisky
Upcoming Writing Projects
The goal of The Modern Whiskey Grimoire is to be the most comprehensive educational tome on the topic of whiskey to ever be published.
Prohibition & the Flour City will detail the rise, fall, and rise again of the alcohol industry in America’s first boomtown — Rochester, NY.
